Built for housing, by people who know it
We're on a mission to make social housing work better. For the people who live in it, and the teams who serve them
HomeLynk exists because tenants deserve services that are easy to reach and use. Housing teams also deserve tools that free them to focus on people rather than process. We're not here to rip out and replace what you already have. We're here to make it work harder through a modern, practical layer built around one belief: that the goal isn't just managing homes, but genuinely supporting the lives lived inside them.
Ten years of housingexpertise behind us
HomeLynk is built on ten years of hands-on experience in the housing and social sector, delivered through our parent brand, Mediaworks.
We're not a start-up learning the sector as we go. Through Mediaworks, we've spent the last ten years working alongside housing associations, understanding their systems, their pressures and the people they serve. HomeLynk is the product of that experience: a platform shaped by real sector knowledge, not assumptions.
That means we speak your language from day one, and every decision is grounded in how social housing actually works.
What sets us apart
Shaped by the people who've worked in social housing, so it fits from day one.
Most resident portals are designed with generic tools stretched to fit housing once they've been built. That gap shows up in the day to day operations that don't match how teams actually operate, and residents who give up before they get what they need. We started from the opposite end. Every feature, partnership and design decision answers a real pressure we've seen inside the sector, which is why HomeLynk feels less like software you have to adapt to, and more like it was always meant for you.
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Designed & live, fast
No lengthy discovery phase or drawn out rollout. Fixed scope, a clear timeline, and a portal your residents can start using without the usual wait.
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Partnerships that pay off
Payment incentives and financial support built in, so the portal helps recover rent and reduce arrears rather than just adding cost.
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Supported by people who've done the job
Onboarding, training and ongoing support from a team that has worked in the sector and knows the pressures your teams face.
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Exec level insight platform
See what residents are asking for, where demand is building and how it's changing over time, packaged for board and leadership reporting.
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Publish & push your own content
Your team stays in control of what residents see. Publish updates, policies and guides in minutes without waiting on a developer.
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Shape the roadmap
Our Product Advisory Group meets regularly, and features are prioritised based on what member landlords tell us they need next.
Partners Mediaworks work with
